Advertise
Advertise with us
The people who just moved here, on the morning they need you
Montevideo Insider is read by English speakers living in Uruguay — and by the ones deciding whether to come. They arrive with a list: residency, a bank account, a tax adviser, a school, somewhere to live, a plumber who answers the phone. We are the page they check while they work through it.
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Monthly readers
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Brief subscribers
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Open rate, weekday brief
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Reading from outside Uruguay
Figures updated monthly. We publish them whether they flatter us or not.
The market you’d be reaching
Our own traffic is still young — but the audience it speaks to is measurable, and almost no one is selling to it in English.
~140,000
Residents born abroad
4% of the population, double the 2011 share — INE Censo 2023
4th
In Latin America for English
Score 538, 36th of 116 countries — EF English Proficiency Index 2024
~90%
Of the country online
89.9% of people; 91% of households connected — Uruguay Digital / DataReportal 2024
3.3M
Visitors in 2024
A steady stream deciding whether to stay — Ministerio de Turismo
Intent, not impressions
Somebody reading a page about IRPF deadlines two days before the filing date is not browsing. The audience is small by design and in the middle of a decision, which is worth more than a much larger audience that is not.
Hard to reach any other way
English-speaking residents of Uruguay do not cluster anywhere obvious. They are scattered across Facebook groups and word of mouth, and they are almost invisible to Spanish-language media buying.
A daily habit, not a visit
The weather, the dollar and what is open bring people back every morning. That is a different relationship from a search result, and it is why a monthly placement here outperforms its raw impression count.
What you can buy
We run one advertisement per page. Not one per screen, not one between every section — one. It is worth more that way, and the pages stay readable.
Placement
Where
Size
Notes
Monthly
The page unit
One per page, in the right rail beside the panels
300 × 250
The only display unit on the site. Nothing competes with it.
[US$ ___]
Site-wide
That unit on all nine pages
300 × 250
One advertiser, every page, for the month.
[US$ ___]
Mobile
Same unit, same position
300 × 250
Roughly half of all reading. Included, not sold separately.
Included
The one worth asking about
Sponsor “For foreigners & immigrants”
The most-read section of the site, and the one people arrive at with a problem already in mind — residency, tax deadlines, the cédula, a visa ruling. A single sponsor holds the section for a month: your name under the section rule, on every page it appears, on the site and in the daily email.
One sponsor at a time. No rotation, no auction, no competitor sitting beside you.
[US$ ____ / month]
Three-month minimum
The directory
A vetted list of English-speaking lawyers, accountants, doctors, dentists, plumbers and electricians — the thing every new arrival asks a Facebook group for. An annual listing with your details, your languages and your hours. [US$ ___ / year]
The daily brief
One sponsor slot per edition, above the fold in the email, written as a plain paragraph and labeled. Sold by the week. [US$ ___ / week]
Get in touch
Tell us what you sell and who you need to reach
We answer every enquiry within two working days, and we will tell you plainly if we think this is the wrong audience for you.
Your name
Jane Fernández
Company
Estudio Fernández
Email
What do you sell?
Immigration & residency services
What are you interested in? Choose any
Sponsor the foreigners section
Display units
The daily brief
A directory listing
Not sure — advise me
Anything else we should know
We are a Montevideo law firm working mostly with North American clients on residency and tax, and we would like to reach people before they arrive.
Send enquiry
1 option selected. We will come back with a proposal and a price, not a rate card.
What we will not do, whatever the budget
Write advertising that reads as reporting. Every paid placement is labeled, in the same words, every time.
Let a sponsor see, shape or veto the brief before it goes out. Nobody gets a preview.
Take a placement from anyone selling residency, citizenship or tax outcomes that cannot be delivered. We check.
This is not decoration. The reason the audience trusts the daily brief is the reason your placement beside it is worth buying.
Or just write to us
[email protected] — tell us who you are and what you want to run.
Editorial enquiries and corrections are handled separately — see the How we work page.
Rates are held for the length of a booking. The unit is the standard IAB medium rectangle, so creative that runs elsewhere will run here unchanged. Every figure marked in brackets on this page is a placeholder to be filled once the numbers are real.